BetShield Margin-based Sportsbook System

Advantages

Turnkey solution
Full turnkey solution requires minimal effort from bookmaker to kick-start the business or run a margin-based sportsbook parallel to existing website. The margin-based sportsbook is also custom designed to fit bookmaker’s branding requirement.

Liquidity provided by Betfair
Betfair is the biggest betting exchange in the world with high liquidity. Bookmaker can accept bets for almost any event by using Betfair as the backend market.

Risk free profit from day one
Bookmaker using Betshield does not need to take a position in bets. All bets accepted can be placed back-to-back to the betfair market automatically. No risk is involved and no customer base is required to balance the portfolio.

Fully automated web system requires minimum maintenance
Betshield web-based system is a hosted service and all business logic is fully automated. It releases the bookmaker from tedious maintenance work for the margin-based sportsbook, allowing more focus on marketing and promotion.

All odds are posted automatically with preset mark-up (guaranteed profit)
Profit margins are preset by the bookmaker. Profit is collected automatically according to the preset margin scheme. All bets accepted have a back-to-back bet against Betfair, and therefore profit is risk free and guaranteed.

Flexible and fully customizable mark-up schedule
Profit mark-up can be individually set for each market. The mark-up percentage can also be set to vary according to different odds.

Fully hosted service
Unless bookmaker chooses not to, Betshield is professionally hosted and maintained by Fireswirl. Bookmaker can manage the business easily over the Internet and no technical support is required from the bookmaker.

More information:

BetShield Main Page | Features | System Configuration