Sony Ericsson China Authorized Fireswirl Subsidiary To Operate Official Online Store

January 11, 2010 - Vancouver, British Columbia - Fireswirl Technologies Inc. (TSXV:FSW).

Fireswirl Technologies Inc. ("Fireswirl" or the "Company") is pleased to announce that its subsidiary, Beijing Xingchang Xinda Technology Development Co., Ltd. ("XCXD"), has signed an agreement with Sony Ericsson Mobile Communications (China) Co. Ltd. ("Sony Ericsson China") for XCXD to operate the "www.SonyEricssonShop.cn" website and sell original Sony Ericsson products on the Internet to the mainland China market of over 700 million mobile phone users.

"We are excited about the unique opportunity to work with Sony Ericsson China and market their innovative products to China�s fast growing market for high-end wireless devices," says Tony Lau, CEO of Fireswirl, "With our extensive experience in online sales, marketing and fulfillment, we are confident that Sony Ericsson�s Official Online Store in China will be a success."

Fireswirl is a leading online retailer of mobile devices in China. Through XCXD, Fireswirl is currently the sole operator of the following official online stores for international brand names in China:

* Official Sony Ericsson Online Store (www.sonyericssonshop.cn);

* Official Nokia Online Store (www.shop.nokia.com.cn);

* Official Motorola Online Store �Motostore� (www.motostore.com.cn);

* Official LG Online Store (lgxcxd.mall.taobao.com); and

* Official Dopod Online Store (shop.dopod.com).

About Fireswirl Technologies Inc.

Fireswirl Technologies Inc. (TSXV: FSW) is focused on creating transactional revenue by engineering electronic and mobile commerce solutions for content providers. The Company�s technology has broad applications for those requiring multiple payment interfaces, multi-currency and multi-language capabilities. It can be adapted to any industry seeking high volume or micro-payment solutions involving a wide base of users through internet or wireless applications.

Further information can be found on the company at: www.fireswirl.com or contact:

Ji Yoon, Interim CFO
T: 604.540-8805
F: 604.677-6613
E: jyoon@fireswirl.com

This news release contains certain forward-looking statements that reflect the current views and/or expectations of Fireswirl Technologies Inc. with respect to its performance, business and future events. Investors are cautioned that all forward-looking statements involve risks and uncertainties including, without limitation, those relating to changes in the market, potential downturns in economic conditions, foreign exchange fluctuations, general demand, competition and our ability to implement our business plans and strategies in a timely manner or at all. These risks, as well as others, could cause actual results and events to vary significantly. Fireswirl Technologies Inc. does not undertake any obligations to release publicly any revisions for updating any voluntary forward-looking statements.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.