
M-Commerce The global M-Commerce industry is expected to be worth $40 billion annually by 2009, according to a major report by UK-based Juniper Research. Europe and Japan are at the forefront of the market, which is currently dominated by mobile entertainment products, including ring tones, wallpapers, gambling and games. Penetration of new markets, including retail, ticket purchases and person-to-person transactions, is predicted to result in increasingly high volumes of small payments to M-Commerce service providers. Because this type of transaction costs businesses far less than retail or other forms of transaction, the demand for M-commerce solutions is expected to grow and result in tremendous opportunities for service providers. • Text TranslatorGet the Flash Player to see this player. In January 2007, Fireswirl signed a definitive agreement to acquire intellectual property (IP) that enables real-time translation of mobile text messages between multiple languages on almost any type of mobile phone. Subject to the completion of due diligence, the transaction will close in February 2007. Concurrent with the closing of this transaction, Fireswirl will become a 51 percent partner in M-Lingo, a joint venture with MHL Consulting Ltd. (MHL) to market the IP to mobile telephone companies throughout Asia. MHL is an established Chinese company with an extensive network of contacts within governments and mobile service carriers in Hong Kong, Taiwan and China. The mobile translation market has been estimated to be worth up to $10 billion. A Fireswirl-branded short message service (SMS) translator is scheduled for launch in these Asian markets as early as spring 2007. • SMILESSMILES (Secure Mobile Integrated Lottery Enterprise System) is a software solution that allows users to use their mobile phones to access lottery accounts and acquire lottery tickets using a pre-prepaid account. Lotteries are a global market worth more than $200 billion per year - an amount that continues to grow - and independent research suggests that mobile sales will account for more than 10 percent of all lottery tickets sales in the coming years. Lottery companies currently pay five to 10 percent of this amount in commission to retailers. SMILES eliminates the retail middleman and links the lottery companies to consumers at a much lower cost. SMILES can be operated as a stand-alone system or be integrated into an existing lottery infrastructure. It is a secure technology that has appeal across many industries seeking M-Commerce payment solutions for the sale of products and services over cellular phones and other mobile communications devices. Fireswirl filed a provisional patent for SMILES in September 2006.
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